Showing posts with label Farmers' Market. Show all posts
Showing posts with label Farmers' Market. Show all posts

April 27, 2016

Book Review: Growing Tomorrow






Tl; dr – read, read, read, love, love, love.


Growing Tomorrow is the second book by author and farmer Forrest Pritchard.  As I said in my gushing praise for his first book, the NYT bestseller Gaining Ground, the dude knows how to write. (He also knows a little something about farming. If you live in the DC area, check out Smith Meadows farm in person if you are so inclined, or if Berryville, Virginia is a little far for you to wander out to, you can find them at many markets all over greater DC.)

Growing Tomorrow is part travelogue, part cookbook, and above all, an homage to small, family farms, sustainable and humane production of plant and animal foods, and the people who dedicate their lives to making sure those of us who can’t or won’t farm for ourselves have access to food we trust, raised in ways we value. The book is an account of the author’s visits to eighteen farms across the U.S., to share the stories of how they are growing and raising plants and animals sustainably, humanely, and, believe it or not, profitably. It’s proof that one can make ends meet without cutting corners, exploiting workers, poisoning the land, abusing livestock, or cheating consumers. Working in tandem with mother nature and reliable, regular customers, small farms can do things “the right way” and stay in the black. (Granted, it often takes several years to get there after pants-wetting years spent in the red, but farming is generally not a quarter-by-quarter profit seeking enterprise. If you are unable to take a long—very long—view of things, farming is probably not for you.)       

As the author discussed in an interview he did on the Real World Paleo podcast, one of his goals was to highlight the diversity of today’s American farms and farmers. Forrest visited farms on the west coast, east coast, north, south, and everywhere in between. In 2016, we’re about as far as it gets from the dour couple in the famous painting, American Gothic. From fruit orchards in southern California to an organic grain farm in Iowa, to a sustainable fishery in Massachusetts, there’s no region ignored, and certainly no lack of ethnic diversity, either. The farms featured in Growing Tomorrow show that farming has nothing to do with the color of your skin or the language you grew up speaking, and everything to do with courage, grit, determination, and most importantly, a sense of humor and a pathological love of hard work in difficult conditions.     

From what I know of Forrest, he pours himself into everything he does. Nothing is done halfway and nothing is done without an unwavering dedication to quality and authenticity. Not on his farm, and not in his writing. This was evident to me before I even got to page one of the book. From the dedication alone, I knew this book would deliver:

“To my fellow farmers—people of faith, creativity, and deep good humor. It’s long overdue, but on behalf of our country, thanks for lunch.”

Are you kidding me? I told you he could write!

November 20, 2015

Food for Thought Friday: Pay the Farmer Now, or Pay the Doctor ... When, Exactly?




When well-meaning acquaintances mock us for spending more money than they do for food, those of us who take pride in buying, cooking, and eating whole, unprocessed, real foods are fond of saying, “Pay the farmer now, or pay the doctor later.” Meaning, if people don’t pony up a little extra cash for better quality food now, they’ll end up paying even more in the future, in the form of medical bills. But is this actually true? If people spend decades putting garbage down their pieholes and end up with some of the “diseases of civilization,” do they really end up all that much worse off, financially?

For the sake of keeping this post to a somewhat reasonable length, let’s stick solely to the financial burden of diet- and lifestyle-induced illness, and we’ll table the “cost” of missed work time, fatigue, illness, chronic pain, and overall reduced quality of life for another time. (But let’s go ahead and acknowledge that these other issues are arguably more important than one’s bank account balance.)

October 2, 2014

Book Review: Gaining Ground


Courage.
Grit.
Determination.
Indefatigability.
Inventiveness.
Relentless pursuit of a goal.
Ironclad physical and psychological fortitude.
The strength of an ox and an iron will.


If you think I’m listing qualities you’d want in an Armed Forces Special Ops team, hang onto your hat, because who I’m actually describing is a farmer. Add to this list a deep and abiding sense of humor—or a willingness to let the world force one upon you—and I am describing one particular farmer—one I have the honor of knowing personally, and even had the privilege of working for a while back. (More on that in a bit.) His name is Forrest Pritchard, he is owner and Farmer-in-Chief at Smith Meadows, in Berryville, VA, and he wrote a book called Gaining Ground: A Story of Farmers’ Markets, Local Food, and Saving the Family Farm.

Forrest was an English major who graduated from college with the same dream many of my fellow English majors have when we’re twenty-two and still un-jaded: that Simon and Schuster, Random House, or Penguin Books will come calling with a 5-figure advance for our first novel, because even though we are completely unknown—total no-name beginners—they have that much faith in us, and they just know the rest of the world will hang on our every word. 

Well, things didn’t quite work out for me that way (yet), and they didn’t work out that way for Forrest. But considering Forrest already has one successful book on his hands, and is working on a second, he is proof that dreams can come true; sometimes they just take a little longer than we’d like.

April 1, 2014

Financial Food Facts at the Farm

In some of the posts in my series on food labels, I’ve pointed out how expensive processed foods are. Manufacturers generally start with raw materials that are extremely inexpensive for them (thanks to our tax dollars, which subsidize corn, wheat, and soy), and after tinkering with these simple inputs—usually by adding sugar, corn syrup, and artificial colorings and transforming them into things like cereal, granola bars, protein shakes and bars, and the like—they jack up the price by multiple orders of magnitude. In other words, like I showed in the oatmeal post, they start with an input that they can sell for less than a dollar a pound, and after adding a ton of sugar and some spices, they turn around and charge over twelve dollars.

People who are unfamiliar with buying and preparing whole, unprocessed foods often use the excuse that foods like meat, pork, poultry, and seafood are too expensive. This can be especially true if we’re talking about very good quality foods, from animals that were raised humanely, on species-appropriate diets. (As I’ve pointed out in the past, this means cows eating grass or dried hay; chickens and hens eating grain-based feed but also pecking around in the grass for the grubs, worms, and insects that make egg yolks so nutritious; and pigs foraging for just about anything they can cram down their little piggy pieholes.) I would argue that compared to commodity crop-based processed foods, regular ol’ conventional meat, dairy, and other foods you can find at the supermarket are not expensive at all. I’ve seen red meat and pork chops on sale for as little as $2.99/pound, and boneless skinless chicken breasts regularly go on sale for $1.99/pound. (Not that you’re eating those, right? Talk about boring, bland, and blah.)

But for people making a transition to “the real deal” in terms of grassfed meats, pastured poultry and all that jazz, the prices aren’t quite that low. That said, they’re not as high as you might think, either. 


August 31, 2013

Why I Love (and Hate, but Mostly Love) the Farmers' Market


It’s another beautiful summer Saturday, and this one started as most do for me here in Northern Virginia: with a walk to the farmers’ market about ¾ of a mile from my house. (Lucky me!) It was only a few years ago that I started taking advantage of these little gems rather than heading to the big supermarket by default. I’m no food saint, and I still get some things from the usual megamarts, but I really enjoy the farmers’ markets, especially in summer, when the bounty of beautiful, fresh produce is unmatched and beats anything you can get from the big box stores.

Here’s a few reasons why I make a point of going to the market nice & early on a Saturday morning: